What I Do
I’m a brand consultant and visual designer helping companies strategically launch their brands and products. I work across visual brand identity, web design, UI/UX design, create effective marketing communications that are engaging, compelling, and revenue-generating. Beyond aesthetic, I help companies solving their business problems through creative design.
I love to chat with people about their projects. Drop me a message at email@example.com.
Design has been my passion since I was a kid even before I heard the word "graphic design". I began my career as a front-end web developer at a San Francisco-based video production, post-production and e-media services company. I was contracted for company website front-end development project.
After graduated from Academy of Arts University, I've worked at a small branding and advertising agency in San Mateo as a junior graphic designer doing logo design and print collaterals. I eventually became the Lead Designer, managed all phases of graphic design, brand development and web projects for well-known, diverse technology clients such as Marketo, Riverbed, Netgear, Samsung, L3 Technologies, Elo TouchSystems, and so on.
A few years later, I joined a startup company in big data space as a Senior Visual Designer. I was one of early employees when the company was still in early stage of establishment. I built the company brand from the ground up, established the brand guidelines, made them stand out, and boosted the company brand awareness. Today, they are one of the hottest big data startups in Silicon Valley. I also designed their first software product UI with persona-based design with a focus on engaging user experience. Later, I overhauled the brand by revamping the website to improve web usability and the content management efficiency as well as increased the conversion rate significantly.
What They Say
“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”
– Stefan Groschupf, Founder & CEO, SalesHero; Founding CEO of Datameer
“Edwin is keenly capable of translating pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!”
– Karen Hsu, Chief Revenue Officer, BlockCypher
“Edwin is a talented, creative and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.”
– Susan (Puccinelli) O'Brien, Corporate Communications at ThousandEyes
“It has been my pleasure to recommend Edwin on his creative and superior services. He is sensitive toward the needs of the clients, in spite of all the high demands and needs.”
– Mercy Halim-Tambunan, Principal at Idea Box
- Brand Identity
- Brand Strategy & Development
- Web Design & Mobile Applications
- Marketing Communication
- Creative Direction
- User Experience & User Interface Design
- Information Architecture
- User Research, Wireframing, and Prototyping