What I Do

I’m a brand consultant and visual designer helping companies strategically launch their brands and products. I work across visual brand identity, web design, UI/UX design, create effective marketing communications that are engaging, compelling, and revenue-generating. Beyond aesthetic, I help companies solving their business problems through creative design.


I love to chat with people about their projects. Drop me a message in here.

 

My Story

Design has been my passion since I was a small kid even before I heard the word "graphic design". I began my career as a front-end web developer at a San Francisco-based video production, post-production and e-media services company. I was hired to convert Photoshop (PSD) to HTML web pages.

Graduated from Academy of Arts University in San Francisco, I started as a graphic designer at a small branding agency in San Mateo designing logo, website, and print collaterals. I eventually became the Lead Designer, managed all phases of graphic design, brand development and web projects for well-known, diverse technology clients such as Marketo, Riverbed, Netgear, Samsung, L3 Technologies, Elo TouchSystems, and so on.

After a few years, I joined a startup company in big data space as a Visual Designer. I was one of first employees when the company was in early stage of establishment. I helped the company building the brand from the ground up, established their brand guidelines, designed marketing collateral pieces, and boosted the company brand awareness. Today, they are one of the hottest big data startups in Silicon Valley. I also designed their first generation of product UI with persona-based design with a focus on user experience. Later, I overhauled the brand by revamping the website to improve web usability and the content management efficiency as well as increased the conversion rate significantly.


What They Say

“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”

Stefan Groschupf, Founder & CEO, Automation Hero; Founding CEO of Datameer

 

“Edwin is keenly capable of translating pithy text into visuals that are instantly understood. He has a great sense of design and color, producing pleasing and meaningful brands, graphics, presentations, websites and collateral. He is also easy and fun to work with!”

Karen Hsu, Chief Executive Officer, BlockchainIntel

 

“Edwin is a talented, creative and flexible jack-of-all-trades who will never let you down. His can-do attitude paired with his raw talent and unfailing dedication to get things done made him an invaluable asset for my marketing team.”

Susan (Puccinelli) O'Brien, Marketing Communications at ThousandEyes

 

“It has been my pleasure to recommend Edwin on his creative and superior services. He is sensitive toward the needs of the clients, in spite of all the high demands and needs.”

Mercy Halim-Tambunan, Principal at Idea Box

Capabilities

Branding & Design

  • Brand Development & Rebranding
  • Logo & Identity Systems
  • Brand Style Guides
  • Collateral, Print & Packaging
  • Environmental Design
  • Iconography

Digital Development

  • Website Design & Development
  • UX/UI
  • Information Architecture
  • Wireframing & Prototypes
  • Mobile Applications

Interested in working together?

Talk to me