Case Study

Big Data. Big Brand.

Datameer is an enterprise software for big data analytics which enable analyst to integrate any data, analyze, and visualize the data faster. The objective is to create a brand identity and extend it to all marketing touch points. My role, as the senior visual designer, was responsible to build a complete brand solution and establish a brand guidelines to ensure consistency throughout the marketing campaigns and product development.

Project Scope

Brand Identity
Brand Development
Corporate Identity System
Brand Guidelines
Website
Advertising
Print Collateral
Trade Show Graphics


The Challenge

When Datameer launched its business, they immediately faced a level of competition. As a startup, they needed a complete solution for the branding. They didn't have any visual graphics or something to work on, so I was hired initially to build the image from scratch. The very first thing they need was to build a strong brand identity, which define their core products and company brand image.

The Approach

After an in-depth discussion with the founder and the Marketing Executive team, the concept simply came from the name of Datameer itself "Data" and "Meer", which the word Meer means sea or ocean. The visual required to include the ocean wave elements. Why blue? Blue is known as the color most preferred by men, evoking ties to the corporate world. Furthermore, blue is associated with reliability and loyalty. If there was to be one color associated with ocean, it would be blue.


Brand Identity

A strategic brand—logo, messaging, signage, website, video and collateral — that not only embraces the startup world, but the world's top 10 most innovative companies in big data.


Brand Guidelines

To establish a strong brand identity, consistency is the key. Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality, and your promises. A consistent tone of voice, and a consistent brand identity, helps keep a business on-message. By having a set of brand guidelines means that the right branding is easily accessible to everyone, so everyone knows how to use it properly.


The Result — Brand Recognition

Most Promising Start-Ups — VentureWire
The Companies That Matter Most in Data — Database Trend and Applications
The World’s Top 10 Most Innovative Companies in Big Data — FastCompany
The hottest big data startups of 2014 — StartUp50

“One of the best designer I ever worked with. Creative, professional and always helped to make things happen!”

Stefan Groschupf, Founder & CEO, SalesHero; Founding CEO of Datameer

Advertising Campaign

Our customers success stories had inspired us to share the facts that they had benefited from using Datameer technology. The advertising concept was created based on industry verticals who successfully implemented the technology.


Online Presence

Online presence is key to building your brand. Establishing Datameer brand online will have two main facets to it: the artistic one and the technical one. I helped Datameer to solve both challenges. As a result, the website did not only look beautiful aesthetically, but also improved the usability and experience. As a marketing tool, it drives more visitors and double the conversion rate.


Print Collateral

Creating a consistent style across print collateral is critical to building a brand identity. With the brand guidelines established, it will ensure every collateral pieces are produced consistently across other media.


Tradeshow Booth Graphics

 

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