Branding, Website, Print

How We Do It

“One of the best designer I ever worked with. Creative, professional and always very helpful, and make things happen.”

Stefan Groschupf
CEO, Datameer, Inc.

This part of the process involves the various activities leading to the approval for us to proceed with the project.

1. Define. This phase is about learning as much as possible about the clients prior to creating a design. Included in this phase are such activities as conducting research to learn about the audience, interviewing clients, understanding key messages, evaluating the current brand strategy and execution, etc. Ultimately, we will prepare a Questionnaire that outlines our findings and observations, ensuring that we have the background necessary to start developing effective strategies and design solutions.

2. Develop. This phase involves exploring and refining a variety of directions, and ultimately selecting a final approach. Our standard process includes up to three round of presentations during the Development phase:

  • Exploration
    2-4 different directions give us and our clients an opportunity to consider a variety of approaches.
  • Evolution
    We evaluate the options with our clients, and select a maximum of two directions to evolve further.
  • Refinement
    Once a direction has emerged as the winner, we apply the approach to the various deliverables within the scope of work - and fine tune the details prior to moving onto production phase.

3. Deliver. This is the phase when we manage the production of all the final deliverables for the assignment. During this phase we work collaboratively with the vendors involved in the project (i.e. photographers, programmers, printers, etc.). Susanto Design provides all vendor selection and management services, ensuring that the deliverables meet the objectives and requirements - and our standards. This phase is often the most intensive component of any project, and it involves multiple checkpoints with the client throughout the production process.